So, this ad by anti-abortion group Life Always is pissing people off in New York City. And I mean really pissing them off.
Apparently there’s so much controversy that the ad is coming down. I like that. Score one for public pressure over an offensive media campaign.
What I found really interesting is the story that Tricia Fraser, the mother of the girl featured in the billboard, is demanding that her daughter’s image not be used. (HT ColorLines – News for Action) (Disclaimer: this story is from Fox News so there’s always a chance that it’s not actually true…)
Ms Fraser says she didn’t even know about the billboard until a friend told her about it a couple days after it was up.
“I would never endorse something like that, especially with my child’s image,” she says. She did sign a release with a modeling agency, but never thought her daughter’s image would be used in an anti-abortion campaign focusing on African Americans, she says. “I want them to take it down.”
I applaud Ms Fraser for her reaction. I’m glad that she had access to the image and that she had the wherewithal, the courage and the strength to stand up and say “take it down.” I’m glad that the context in the US was such that she was able to do that.
It made me think about all the children’s photos taken in “developing” countries and then used externally (eg., not in that country) in various campaigns by INGOs and advocacy agencies. What if this child was from rural Uganda and her image was being used in a campaign around AIDS or child trafficking or another issue that can be stigmatizing? Would her mother have a real choice in how her image was used? Would she even know how the image was being used? Would she have the power to get the image removed if she didn’t agree with the campaign’s message or if she didn’t want her child associated with it? And how would she be viewed by the INGO or advocacy agency if she made a fuss about it?
How many aid agencies and their PR or marketing firms can say that they share their messaging and the use of children’s images with parents and communities to ensure that parents are OK with it? The images are likely taken with no remuneration for the children and families. When people ask to be paid, they are probably told that “we are a non-profit, we won’t be making any money from the image” or that the family should be grateful that they are able to give back to the INGO in this way (the INGO has been helping them a lot after all…), and that their image will allow the agency to raise money do some more good work.
I understand, in a way, how this all works and why it is how it is. And there is a lot of complicated stuff inherent there. But that doesn’t stop me from feeling uncomfortable about it.